Home Theater & High Fidelity Stereo Audio
Ed's AV Handbook / About Ed
Batting practice for the audio/video pro and a primer for the novice 


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  Handbook Chapters
  Chap 1    AV Terminology
  Chap 2    AV Physics
  Chap 3    Sound
  Chap 4    Video
  Chap 5    AV System Sequence
  Chap 6    The Room, Speaker, & TV
  Chap 7    Acoustical Strategy
  Chap 8    Home Theater by Design
  Chap 9    Sales Training
  Chap 10  Business & Marketing

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Who's Ed?
4 Decade Summary     
          Music was a major motivator toward choosing consumer electronics as my vocation. I have witnessed hundreds of rock-n-roll, folk, blues, & R&B performances in many legendary concert halls and clubs.  Music is also my toe-tapping reference for judging an audio system -- not movie sound effects.  Although my children may not believe me, I do not know what a dinosaur actually sounds like. 

1972
Cal State Fullerton 
These are the farewell words from my favorite professor.  He said, "As they hand you your diploma, you should have this single thought in your head.  And only this thought. You don't know S!!!T.  Your education is about to begin."  From my desk decades later, I can confirm, Dr. Buskirk was right
.

1972
Southern California - manager at a national electronics retail store.
This was a great place to develop basic sales and managerial skills.  I have always considered this period as my real-world graduate school.


1975
Next stop Duluth Minnesota.  
I took a sales position at an independent stereo shop in the frozen north. It worked out as an opportunity to learn from a wise businessman. Did you ask why Minnesota?
It's a long story.  But I married her.  4 fantastic kids,
1 special grandson, 41 years, and counting.


1976
Back to the West Coast.  
I joined my brother at a regional chain of audio stores.  The audio industry was booming. And we established allies who would offer guidance into our next venture.  
Thank you Steve M. & Mrs. W.


1976
My brother, my wife, and I jumped into the deep end of the audio
pool.  
We opened an independent stereo shop in Northern California.  Looking back we
were naive believers.  We had a fun successful run.  Plus we established industry relationships that remain to this day.


1985
I took a sales rep position.
I sold home audio, car audio, and big dish satellite systems via independent dealers, department stores, regional chains, and national chains.  I also conducted sales trainings from an outline I had written that ultimately morphed into Ed's AV Handbook.
In addition, I had the pleasure
to work with an industry gentleman ...Thank you Alex.


1989
I returned to the helm of an audio
& video shop.  
Our sales and service mix included home audio, home theater, car audio, and satellite systems.  We also entered the arena of custom installed AV systems
.  

1996
I joined a special group of AV enthusiasts
.
We sold, installed, and played with the best audio and video product on the
planet. 
My associates taught me that high-end AV performance is about minimizing the compromises that lay in an audio and video system's path; everything makes a difference in a high-end audio and video system.  You can't buy this education.  
It was a great ride.
 Thank you Chris and Bill.  

2006 / 2007
Another tour of duty as a sales rep and a position at at national distributor.
 
This opened my eyes to a group that I had
ignored to this point: the custom AV channel. Most of these dealers have eliminated the traditional retail floor.  They work in the crawl spaces and roof tops of some of the most sophisticated installs in our business.


2010
Ed's AV Handbook.com
Have you ever thought,
"I wish I knew then, what I know now"?  That's what I offer.
My website is
a concise reference
based on four decades of experience.  It discloses how audio/video stuff works, how to implement how it works, how to sell it, and how to manage the AV business.   Join my quest to "save the world from poor fidelity".






































Ed's AV Handbook.com
Batting Practice for the AV Pro and a Primer for the Novice.
Copyright 2007 Txu1-598-288   Revised 2017